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You make use of promotional products mainly for brand recognition so it is important that you choose the items very carefully.  Just because people love to receive freebies or giveaways, it does not mean that any item will do.  You do not want the item that you give to potential customers be thrown away or discarded easily.  The promotional product has your company logo on it so it should be something that is worth keeping.  You have to remember that the purpose for giving away these items is to be able to promote your product or to increase brand awareness.

If you want the promotional merchandise to be effective, you have to choose something that will grab the interest of the potential customers so that they will be eager to receive and use the items.  Since the merchandise has your brand or logo on it, you have to make sure that it is something that you can use or will be able to see everyday so that it will become familiar to you.  It is also advisable that it can reach a larger audience.  For example, an umbrella is something that you use outdoors so more people will recognize your brand.  You can search online for items that will appeal to your target market.